BA (Hons) Marketing with Digital Communication

A four-year undergraduate degree integrating core marketing principles with digital communication, analytics, and brand strategy for modern, technology-driven markets.

Program Description
BA (Hons) Marketing with Digital Communication is an undergraduate program awarded by Birmingham City University and delivered through affiliated institutions. The program is designed to prepare students for contemporary marketing roles shaped by digital platforms, data, and evolving consumer behavior. It combines marketing theory with hands-on digital communication practice, including content marketing, influencer marketing, analytics, automation, and digital enterprise. The curriculum emphasizes employability through an extended professional placement year, strategic thinking, and creative problem-solving aligned with real business contexts.

Program Duration
4 years (including Professional Placement Year)

Curricular Structure

Features
• Integrated marketing and digital communication focus
• Strong emphasis on data, analytics, and marketing technology
• Minimum nine months of professional internship experience
• Industry-aligned curriculum with practical campaign execution
• Development of creative, strategic, and analytical capabilities
• Recognition by the Chartered Institute of Marketing and Tribhuvan University
• UK university degree with international recognition

Eligibility Criteria
• Minimum 55% in +2 or equivalent
• Minimum GPA 2.0 in +2 (Science or Management) or equivalent

Admission Process

1. Submission of application with academic transcripts
2. Eligibility verification by the affiliated institution
3. Academic assessment and intake allocation
4. Admission confirmation and enrollment

Job Prospects
• Digital marketing manager
• Marketing manager
• Digital marketing consultant
• Brand manager
• Advertising and media strategist
• Paid media specialist
• Content creator
• Social media and influencer marketing specialist

Prospective Careers
Advertising, marketing, and public relations management roles across corporate, agency, and digital-first organizations.