Bachelor Degree in Business Administration (BBA)

A four-year undergraduate business degree offering specialization-driven training in management, digital business, marketing, and tourism with an international academic framework.

Program Description
The Bachelor of Business Administration (BBA) is a four-year undergraduate program awarded by London Metropolitan University and delivered in Nepal through approved partner institutions. The program is structured to build strong foundations in business, management, economics, finance, marketing, law, and organizational leadership. From the third year onward, students specialize in one of four defined pathways, allowing focused skill development aligned with specific career tracks. The curriculum integrates academic theory, applied business practice, project-based learning, and work-related experience, producing graduates equipped for managerial, analytical, and entrepreneurial roles in both local and international contexts.

Program Duration
4 years

Specializations
• International Business
• Digital Business Management
• Advertising and Marketing
• Events and Tourism Management

Curricular Structure

Year 1 (Common for all specializations)
Principles of Management; Business Law and Ethics; Understanding and Managing Data; Principles of Marketing; Managing People in Organisations; Financial Accounting; Understanding the Business and Economic Environment; Learning Through Organisations
Total Credits: 120

Year 2 (Common for all specializations)
Leading Innovation and Entrepreneurship; Problem Solving: Methods and Analysis; Talent Resourcing and Development; Business Writing and Effective Communication; Organisation Design and Management; Leading, Managing and Developing People; Effective Project Management
Total Credits: 120

Year 3 (Specialization-Specific)

International Business
Achieve Your Potential; Personal Finance; Managing Culture, Tourism and Regeneration; Destination Management and Marketing; Managing Events – Planning and Practice; Creative Industries and Events Policy

Digital Business Management
Achieve Your Potential; Personal Finance; Use of Artificial Intelligence and Big Data in Business; Emerging Technology in Digital Business Management; Digital and Social Media Marketing; Applied IT for Professional Practice; Digital Marketing Trends and Practice; International Marketing and Sales in the Digital Era

Advertising and Marketing
Achieve Your Potential; Personal Finance; Advertisements: Theory, Process and Practice; Managing Brands; Creative Advertising and Copywriting; Managing Customer PR and Media Relations; International Marketing and Sales in the Digital Era

Events and Tourism Management
Achieve Your Potential; Personal Finance; Managing Culture, Tourism and Regeneration; Destination Management and Marketing; Managing Events – Planning and Practice; Creative Industries and Events Policy

Year 4 (Common for all specializations)
Learning Through Work II; Creating a Winning Business II; Developing Breakthrough Leadership Skills; Corporate Social Responsibility and Sustainability
Total Credits: 120

Features
• Four specialization pathways with structured career alignment
• Strong foundation in core business and management disciplines
• Integration of digital technologies, analytics, and emerging business tools
• Emphasis on leadership, entrepreneurship, and strategic decision-making
• Work-related learning and applied business projects
• UK university degree with international academic recognition
• Access to global alumni and industry-oriented teaching frameworks

Eligibility Criteria

Academic
• NEB +2 with minimum 2.2 CGPA (55%) overall
• Minimum grade D in each subject and C+ in SEE Mathematics
• A-Levels: minimum 3.5 credits with grade D or above

English Proficiency
• NEB XII English: minimum 60% or 2.4 GPA
• IELTS 6.0 or PTE 57 for direct entry into Year 1

Admission Process
Application submission; academic and English assessment; specialization selection; enrollment confirmation.

Job Prospects

International Business
Operations executive/manager; trade specialist; import–export coordinator; foreign service roles; project management; sales and research roles; entrepreneurship.

Digital Business Management
Digital marketing analyst; social media manager; product manager; marketing and data analyst; sales leadership roles; entrepreneurship.

Advertising and Marketing
Brand executive; marketing and communications manager; copywriter; advertising consultant; PR and media relations executive; marketing analyst; entrepreneurship.

Events and Tourism Management
Event manager; tourism executive; hotel and hospitality management roles; conference and leisure management; entrepreneurship.

Prospective Careers
Business management, digital commerce, marketing strategy, advertising and communications, tourism and events management, consulting, and entrepreneurial ventures across private, corporate, and international sectors.