Bachelor in Digital Business Management

Bachelor in Digital Business Management at Rajarshi Janak University is a four-year undergraduate program integrating core business education with digital technologies, analytics, and digital transformation.

The Bachelor of Digital Business Management (BDBM) at Rajarshi Janak University is designed to develop professionals capable of operating and leading in technology-driven business environments. The program combines management fundamentals—marketing, finance, operations, and strategy—with digital competencies such as e-commerce, data analytics, cybersecurity, and digital innovation. Graduates are trained to manage digital platforms, analyze business data, and lead organizational transformation in modern enterprises.

Curricular Structure

The detailed semester-wise curriculum was not provided in the source text.
Core academic coverage includes:

Features

• Four-year interdisciplinary business degree
• Integration of business management with digital technologies
• Emphasis on data-driven decision-making
• Focus on digital marketing, e-commerce, and innovation
• Exposure to cybersecurity and digital risk management
• Preparation for leadership in digitally transformed organizations

Eligibility

• +2 level or equivalent
• Minimum 45% aggregate marks or CGPA 1.8 (out of 4)
• At least D grade in each subject

Admission Process (Points)

• Completion of +2 or equivalent qualification
• Online application through Rajarshi Janak University
• Submission of academic transcripts and identification documents
• Payment of application fee
• Appearance in entrance examination
• Admission based on merit and entrance performance

Job Prospects

• Digital Marketing Manager
• E-commerce Specialist
• Business Analyst
• Data Analyst
• Project Manager
• Cybersecurity Consultant (business context)
• Digital Transformation Manager
• Product and Operations Executive (digital platforms)