BBA Marketing

SIAM University, Thailand
4 years
Rs.
Updated December 16, 2025

University

SIAM University, Thailand

Duration

4 years

Fee

Rs.

Colleges

1+

Summary

A four-year BBA in Marketing under SIAM University, Thailand, designed to equip students with comprehensive marketing knowledge, practical skills, and global business insights for careers in marketing and entrepreneurship.

The BBA Marketing program provides a robust foundation in marketing principles while integrating advanced strategies essential for professional success. The curriculum blends theoretical frameworks with practical applications, emphasizing international marketing practices and real-world case studies. Students gain hands-on experience through structured internships, enabling them to develop managerial, analytical, and entrepreneurial capabilities. Graduates are prepared for leadership roles in marketing, business development, sales, and brand management across various industries.

Description

Curricular Structure (Table)

S.NoCoursesCredit Hours
1. General Education Courses 32
1.1Humanities and Social Science9
1.2Language (Including English 4 Credits)14
1.3Basic Science and Mathematics9
2. Department Courses 96
2.1Core Courses45
2.2Required Courses in Major Field (Including Internship/Cooperative Education)36
2.3Elective Courses15
3. Free Elective Courses 9
Grand Total 137

Features

Key Features

  • Four-year, 137-credit program
  • Strong focus on marketing principles and advanced strategies
  • Integration of theory and practical industry experience
  • Mandatory internships totaling at least 16 weeks
  • Exposure to international marketing practices
  • Development of analytical, managerial, and entrepreneurial skills
  • Scholarship opportunities for meritorious students

Admission Process

Eligibility

  • Completion of Grade 12 or equivalent with minimum 50% aggregate
  • GCE A Level students must have cleared at least 3 Advanced Level subjects
  • Open to students from any stream

Admission Process (Points)

  • Submission of application form with required documents:
    • Grade 12 certificate and transcript
    • Grade 10 certificate and transcript
    • Character certificate (SLC and Grade 12)
    • Provisional certificate
    • Migration certificate
    • Citizenship card
    • Passport
  • Students completing Grade 12 may apply provisionally
  • Entrance evaluation/interview may be conducted by the college
  • Scholarship evaluation for academically outstanding students

 

 

 

Job Prospects

Job Prospects

  • Marketing Manager
  • Brand Manager
  • Sales Manager
  • Market Research Analyst
  • Digital Marketing Specialist
  • Business Development Executive
  • Entrepreneur / Startup Founder
  • Advertising and Promotions Manager
  • Customer Relationship Manager

Colleges Offering This Course

Kathmandu College of Management