BBM (Hons) – E Business
University
Asia Pacific University of Technology & Innovation
Duration
3 years
Fee
Rs.
Summary
• Three-year e-business management degree combining core business foundations with digital commerce, online operations, marketing technologies, and strategic digital planning.
• Builds competence in business management, digital business systems, e-commerce, digital marketing, and online operational strategies.
• Integrates behavioural science, ethics, research, SAP-based business process training, and strategic leadership.
• Includes internship and project work to link digital business theories with applied professional practice.
Description
Curricular structure (table only)
| Level | Focus | Core Components |
|---|---|---|
| Level 1 | Business foundations | Management, law, accounting, economics, entrepreneurship, marketing, communication, IT skills, quantitative skills |
| Level 2 | Advanced management + e-business transition | Behavioural science, ethics, research, SAP ERP, finance, e-business management, e-commerce, e-marketing, creativity, operations, internship (12 weeks) |
| Level 3 | Strategic e-business + leadership | E-business strategy, procurement, global marketing, internet payment systems, analytics-related areas, change management, integrated marketing, final project |
Features
Features
• Morning shift delivery
• 123-credit program across six semesters
• Integration of e-business, digital marketing, and online business systems
• SAP ERP exposure
• Emphasis on innovation, problem-solving, communication, and decision-making
• Personal development portfolio
• Practical internship and applied final-year project
Admission Process
Admission process
• Meet Level-1 or Level-2 academic eligibility
• Provide required English proficiency or take APU placement test
• Attend institutional evaluation before enrollment
Job Prospects
Job prospects
• General administrator
• Banking manager
• Business development manager
• Finance manager
• HR manager
• Logistics and supply chain manager
• Operations manager
• Procurement manager
• Project manager
• Sales and marketing manager
• Market researcher
• Business consultant
• Business research analyst
• Entrepreneur
• Digital marketing manager
• E-commerce specialist
• Online marketing specialist
• Digital advertising specialist
• Web analytics manager
• Social media specialist
• Technopreneur
No entrance requirements available
No curriculum information available
Contact the university for detailed curriculum information