MBA Marketing

• Two-year, four-semester MBA focused on strategic and applied marketing: branding, consumer behavior, marketing analytics, product and service innovation, digital marketing, and corporate strategy.
• Targets students with or without business background who want careers in marketing and marketing management across private, public, and non-profit sectors.
• Builds solid base in statistics, economics, finance, accounting, and management plus deep specialization in marketing tools and strategies.
• Covers core marketing domains: international/multinational marketing, services marketing, consumer behavior, IMC, supply chain, research, innovation, CRM, brand management, entrepreneurial marketing.
• Uses seminars, practicums (e-marketing, marketing plan), industrial tour, experiential learning project (internship), and dissertation to force real-world application.
• Graduates are positioned for roles in sales, research, advertising, promotion, digital, and strategic marketing functions.

Semester-wise Curricular Structure

Semester I

Semester II

Semester III

Semester IV

Electives (2 courses, 2 credits each)

• Retail Management
• Sales-Force Management
• Social Media and Digital Marketing
• Sales and Channel Management
• Business to Business Marketing
• Agricultural Marketing
• Tourism Marketing
• Event Marketing
• Marketing for Non-Profit Organizations
• Pricing and Yield Management
• Marketing of Financial Services

Other Credit Components

• Experiential Learning Project (Internship): 3 credits
• Dissertation: 6 credits

Features

• 60-credit, four-semester professional MBA with strong marketing focus.
• Industrial tour (3–4 days) in Semester III to observe marketing and business practice in the field.
• E-marketing and marketing-plan practicums for hands-on campaign and planning skills.
• Experiential Learning Project (10–12 week internship) with structured evaluation (host assessment + report + seminar).
• Heavy use of case studies, projects, simulations, presentations, and group work.
• Clear grading and progression rules: internal (50%) + semester-end exams (50%), mandatory 80% attendance.
• High academic–professional integration: research-based dissertation plus strong industry orientation.

Admission Process

• Minimum bachelor’s degree (any discipline) with:
  • CGPA ≥ 2.0 in semester system, or
  • ≥ 45% in annual system.
• One Spring (Jan–Feb) intake per year; class size ≈ 35.
• Four-stage competitive selection:
  • CDMAT written test (3.5 hours).
  • Group discussion (assessing leadership, logic, language, conclusion).
  • Individual presentation on given topic.
  • Personal interview (motivation, attitude, capacity to handle program rigor).
• Progression and degree rules:
  • Minimum B− (GPA 2.7) per course to sit and pass.
  • Overall CGPA ≥ 3.0 (grade B) required to graduate.
  • Maximum time limit: 5 years from registration.

Job Prospects

• Brand manager / assistant brand manager.
• Product / category manager.
• Digital and social media marketing specialist.
• Marketing analyst / marketing research executive.
• Sales and channel manager (B2B and B2C).
• CRM and loyalty program manager.
• Advertising, promotion, and media planner.
• Trade marketing and retail management roles.
• Marketing consultant and agency-side strategist.
• Entrepreneur in marketing-intensive businesses.